Our goal is to achieve excellence in strategic marketing and develop new channels and markets through the generation of value to our customers, acting as collaborators thanks to our great knowledge of the international market. We are customer oriented at all organizational levels and we have a clear international calling faithful to the industrial philosophy of GRUPO ARANIA to which we belong.
As a leading company in the European sector of metal shelving for DIY, we demonstrate our leadership day by day with the launch of innovative products, with the pursuit of excellence in service and with a quality of reference.
Within the policies of processes of continuous improvement we regularly perform Focus Group dynamics that help us to detect the main needs of users of garage shelving as well as trends.
The main objective is to understand exactly what they need and apply it in the most effective way.
Based on these studies, we extract product improvements and we build a calendar with the innovations to be done.
CONSULTANCY AND ADAPTATION
We focus on knowing each market in an exhaustive way, to know how the sector behaves in each country. This knowledge gives us a very broad and precise vision that allows us to efficiently advise each client, and provide them with an implicit selling strategy.
Being consistent with this vision forces us to be dynamic and adapt with agility to meet the demand of the most demanding customers in the sector.
We seek excellence in processes, products and service. Quality is a basic principle that conforms our differential value, from the raw material (certified and according to European regulations), to the production process (specific controls and certifications). Customers are the ones that measure the excellence of our service so we give great importance and attention to their suggestions and complaints, which are in the end, the factors that determine the health of the company.
Assembly instructions and videos are essential end-user support material. Access each product and download all the material you need, technical data sheets and even our catalog. We also provide support at the point of sale, collaborating to improve and facilitate the sale, through didactic signage, purchase guides, placement organization… Keeping an eye to the user purchase experience and its changes in buying habits.
Customer satisfaction is a goal that helps us improve day by day delivery times and develop the best solutions. And we are aware that we achieve excellence thanks to all the people of the team who with their commitment and willingness make it possible.
QUALITY AND CERTIFICATIONS
Foundation of the organization | Arania Group Foundation.
Start of the manufacture of Metallic Shelving in the plant of Arania.
The manufacture of shelves specializes and creates a new independent production center in Galdácano, Spain.
AR Sistemas, specialist in garage shelving.
Incorporation of Technometal to the Arania group, as a production center in Slovakia.
Constitution of the subsidiary AR Sistemas de Almacenaje in Chile.
AR Shelving brand is created.
Constitution of the Russian subsidiary Capricorn.
Duplication of space and production capacities in production plant in Slovakia.
+ 75 YEARS OF EXPERIENCE
+ 800 EMPLOYEES
THE STRENGTH OF A GREAT GROUP
El Arania Group is one of the main European references in the field of steel transformation. Born in 1940, its continuous commitment to human capital and technological vanguard has made the Group one of the largest exponents of the sector and has consolidated its presence in major international markets.
The figures of the Arania Group constitute its best guarantee: 400,000 tons per year of processed steel; commercial presence in more than 65 countries; export ratios of 80% and more than 750 employees. It is a European reference in all its industrial activities. More info at: www.grupoarania.com