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Eisenwarenmesse 2024: Pushing forward the innovation and creativity at the epicenter of the global DIY industry

Last week, from March 3 to 6, the hardware fair Eisenwarenmesse took place again in Cologne. Undoubtedly, the perfect place to see what’s new and trending in the DIY sector.

Despite the palpable slowdown in consumption and the complicated geopolitical situation in which we find ourselves, with many Asian products at dumping prices that are undoubtedly difficult to coexist with, more than 3200 exhibitors from 54 different countries participated in the event.

In this changing outlook, it will be the constant innovation and long-term vision what will allow us to maintain a good position in this mature sector.

Our team has once again managed to stand out as a world leader in retail management solutions, where we continue to see growth options with our retailers and inspire our competitors. This year, we will continue to work to further strengthen our position by shortening development timelines and launching innovative ranges in the market, such as the OUTDOOR range, which was undoubtedly very well received at the event and could set a new benchmark in the market.

With sustainability taking an increasingly important role, we could not miss the opportunity to re-introduce our GREEN Shelving range. Shelving manufactured with the environment in mind, with low-emission steel. Undoubtedly a strong point that positions us as pioneers and the only manufacturers in the sector that have a range of metal shelving that is kinder to the environment around us.

With all this, one can only wonder, what changes and innovations will we be able to see next year? We can’t reveal anything yet, but what we can be sure of is that it will be these advances that will allow us to continue to grow and maintain our position as innovative leaders in the sector.

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